Macau allure may fade as tourists go farther, MGM China head says

“I’d say the slowdown in the economy and the fact that now the foreign destinations might become competitors” are the biggest risks to Macau’s growth, Pansy Ho, co-chairwoman of MGM China Holdings, said in an interview on Bloomberg Television in Hong Kong.

As Chinese tourists travel more frequently and farther afield, the city could gradually lose its appeal, said Ho, nicknamed “casino queen” by local media. “We’re already beginning to see that the customers coming through our doors are more demanding, they now know how to differentiate.”

Chinese tourists have been powering the growth of Macau which leapfrogged the Strip in 2006 to become the world’s largest gambling hub. Casino operators such as Ho’s MGM China and Sands China have added shops, restaurants and entertainment shows to draw mainland travelers as high-stakes gamblers cut spending amid a cooling Chinese economy.

Ho, whose father, Stanley Ho, held a 40-year gambling monopoly in Macau until 2002, is helping lead a drive to transform the city into a global tourism destination. The 51-year-old sees the need to cut the territory’s reliance on gaming halls that raked in $45 billion of casino revenue in 2013.

The city has been affected by a slowdown in gambling growth in recent months as bettors cut spending amid a cooling economy and a nationwide crackdown on corruption in China. China’s President Xi Jinping’s clampdown on lavish spending has hurt sales of luxury goods such as Rolex watches and Prada bags.

adding local flair

Macau’s July gross gaming revenue could dip as much as 11 percent from a year earlier, Bank of America Merrill Lynch analyst Billy Ng wrote in a report Tuesday.

Macau’s casinos have borrowed from other cultures to re-create features in the past and now mainland customers can afford to travel overseas to experience the original, “real things,” said Ho, who has a net worth of $4.9 billion according to Bloomberg’s Billionaires Index.

To draw more Chinese patrons, MGM China, the Macau unit of MGM Resorts International, has been adding playing up the Macanese and Portuguese influences at its properties, Ho said.

Sands China competes with Italian singing gondolas and Galaxy Entertainment Group with Parisian cabarets.

Macau is the only place in China where casinos are legal.

Mainland Chinese tourists accounted for two-thirds of the total visitors to the former Portuguese enclave in the first quarter.

a little friendly competition

Ho is extending her family’s presence to Hengqin in China, an island next to Macau that’s connected by a bridge and is earmarked for nongaming purposes.

She will achieve that with Shun Tak Holdings Ltd., a property to transportation conglomerate set up by her father in 1972 and now run by her.

Stanley Ho, 92, held a gaming monopoly in Macau that helped build SJM Holdings into Asia’s biggest casino company. The Macau government opened up the market in 2002 to foreign rivals such as Sheldon Adelson’s Las Vegas Sands Corp. and Steve Wynn’s Wynn Resorts Ltd.

While Pansy leads Shun Tak, her younger brother Lawrence Ho, whom she described as a “friendly competitor,” has gone his own way. He set up Melco Crown Entertainment in a joint venture with Australian billionaire James Packer.

japan eyed as next market

The company is building casinos in Macau and the Philippines, and is keen on expanding into Japan, the world’s third-largest economy. It plans to invest some $5 billion in Japan if the country legalizes casinos, said the Melco Crown co-chairman and chief executive officer.

Lawrence’s endeavor to push into Japan is part of his strategy to expand overseas as he sees constraints such as land and labor shortage at home.

Melco Crown, which currently operates two casinos in Macau, has almost doubled its revenue to $5.09 billion in 2013 from $2.64 billion in 2010. SJM had $11.3 billion revenue last year from 20 casinos in Macau.

“Lawrence really wants to grow his gaming enterprise beyond Macau and grow his portfolio,” said Pansy, his elder sister. “In my case, I’d like to really do more for the general well-being of Macau, promoting Macau as a destination.”