Raiders, Allegiant Stadium ink new ticket partnership deal
The Raiders and Allegiant Stadium have signed a multiyear partnership extension with Ticketmaster.
The deal will see Ticketmaster continue handling game and event ticketing at the $2 billion stadium, which it has since fans were first allowed to attend events in the summer of 2021.
“Ticketmaster’s philosophy of innovation powers the best possible Allegiant Stadium experience, from ticket purchase, to entry, to the event itself,” Raiders Chief Sales Officer Qiava Martinez said in a statement. “We’re thrilled to extend our partnership and continue serving fans with access to the top ticketing platform.”
Ticketmaster also serves as the Official Marketplace of the NFL, which ensures fans are getting genuine tickets when buying resale ones to games. The Raiders + Allegiant Stadium smartphone app allows fans to view and buy tickets to upcoming events, manage their tickets, get parking information and directions, and discover information regarding attending events at the 65,000-fan capacity stadium.
Fans can also use the Virtual Venue tool to see what the view from their seat will look like and see what upgrades might be available.
“Allegiant Stadium and the Las Vegas Raiders share our commitment to providing the best experiences for fans, from their moment of discovery to long after the event is over,” Clay Luter, Ticketmaster’s executive vice president and co-head of sports, said in a statement. “We’re excited to build upon our successful partnership and take the fan experience to the next level.”
Allegiant Stadium and Raiders staff will continue to use Ticketmaster’s fan and live event intelligence capabilities, including LiveAnalytics, for targeted marketing, sales and engagement campaigns for all events at the facility.
As of the end of 2023 Allegiant Stadium has welcomed over 4 million fans to events, including home Raiders games, the Super Bowl, the Pro Bowl, major soccer friendlies and concerts featuring major artists such as Taylor Swift, the Rolling Stones, Beyonce and K-pop sensation BTS.
Contact Mick Akers at makers@reviewjournal.com or 702-387-2920. Follow @mickakers on X.