Harry’s cheeky photos lead to positive Las Vegas exposure
Analysts have said the same naked picture scandal that haunted Prince Harry was a public relations boon for Las Vegas.
A report commissioned by the Las Vegas Convention and Visitors Authority said news coverage of an online campaign and a large ad in USA Today reached an estimated 154 million people. Tuesday’s report values the publicity at $23 million.
The campaign came a few days after cell phone pictures published on gossip site TMZ showed the naked prince cozy with an unidentified woman during a game of strip billiards in Las Vegas.
The tongue-in-cheek campaign condemned the leak, urging visitors to keep hush-hush about wild Sin City weekends.
Tourism authority spokeswoman Courtney Fitzgerald said the agency can’t track how much of the attention translated into actual Las Vegas visits.