Insomniac founder/CEO Pasquale Rotella accepts a “Key to the Strip” during a ceremony that also announced the temporary renaming of Las Vegas Boulevard to “Electric Daisy Ln.” during the week of the famed EDM festival Rotella’s company created. Photo taken at The Foundation Room on Wednesday, June 14, 2017, at the Mandalay Bay hotel-casino, in Las Vegas. Benjamin Hager Las Vegas Review-Journal @benjaminhphoto
A temporary street sign for “Electric Daisy Lane” is shown at the intersection of Las Vegas Boulevard and Mandalay Bay Road (Hacienda) on Wednesday, June 14, 2017. (Rio Lacanlale/Las Vegas Review-Journal) @riolacanlale
Clark County Commissioner Steve Sisolak, left, and Chris Baldizan, MGM Senior Vice President of Entertainment, right, present Insomniac founder/CEO Pasquale Rotella with a “Key to the Strip” during a ceremony that also announced the temporary renaming of Las Vegas Boulevard to “Electric Daisy Ln.” during the week of the famed EDM festival Rotella’s company created. Photo taken at The Foundation Room on Wednesday, June 14, 2017, at the Mandalay Bay hotel-casino, in Las Vegas. Benjamin Hager Las Vegas Review-Journal @benjaminhphoto
Insomniac founder/CEO Pasquale Rotella accepts a “Key to the Strip” during a ceremony that also announced the temporary renaming of Las Vegas Boulevard to “Electric Daisy Ln.” during the week of the famed EDM festival Rotella’s company created. Photo taken at The Foundation Room on Wednesday, June 14, 2017, at the Mandalay Bay hotel-casino, in Las Vegas. Benjamin Hager Las Vegas Review-Journal @benjaminhphoto
Clark County Commissioner Steve Sisolak, left, and Chris Baldizan, MGM Senior Vice President of Entertainment, right, present Insomniac founder/CEO Pasquale Rotella with a “Key to the Strip” and will also rename Las Vegas Boulevard “Electric Daisy Ln.” for the week of the famed EDM festival Rotella’s company created. Photo taken on Wednesday, June 14, 2017, at the Mandalay Bay hotel-casino, in Las Vegas. Benjamin Hager Las Vegas Review-Journal @benjaminhphoto
A hoola-hoop preformer dances as attendees of the Electric Daisy Carnival at the Las Vegas Motor Speedway in Las Vegas arrive to the festival Friday evening, June 17, 2016. (Elizabeth Brumley/The Las Vegas Review-Journal) @elipagephoto
The Strip is officially Electric Daisy Ln. through Monday.
This is in honor of the Electric Daisy Carnival, North America’s largest three-day music festival, set for Friday through Sunday at Las Vegas Motor Speedway.
Wednesday at the Foundation Room at Mandalay Bay, Pasquale Rotella, chief executive officer of Insomniac (which produces the festival), accepted a Key to the Strip from Clark County Commissioner Steve Sisolak.
