In addition to being this weekend’s home to music, Life is Beautiful also sells great local food and trendy merchandise.
Some brand activations are giving away sugary treats and limited souvenirs.
Here is where Life is Beautiful guests can find free merch, food and drink.
At the Toyota Music Den, complete a short survey to get a free Life is Beautiful-branded bandana, free cotton candy and watch live music seated inside new vehicles.
At 4 p.m. every day, the Zenni Eyewear Lounge will give away free pair of sunglasses while supplies lasts.
Find free shaved ice at the Stella Solstice Rhythms activation. Friday’s treat was a lemon yuzu snow cone topped with a lemon gummy.
In the Life is Beautiful app, keep notifications on to get alerted for free cocktails. At 5 p.m. on Friday, the first 400 people at the Bacardi stage received a free Desert Mojito cocktail.
If you are in need of charging your phone, the Jim Bean Front Porch has free phone charging lockers.
Environmentally conscious festivalgoers can visit the Clean Vibes Trading Post where volunteers will give you either a small bag in which you can collect cigarette butts or a larger bag for collecting recyclables. Every bag returned will net you points that can be redeemed for socks, belt bags and t-shirts. The highest scorers will receive two free tickets to next year’s event.