Skin Deep
The proof is in the pudding and the pudding is at a Saks Fifth Avenue cosmetic counter. The department store at Fashion Show mall has introduced Cellcosmet, one of the only active cellular skin-care collections, to the Las Vegas market.
To get the word out, the Swiss company plans to rely solely on its result-driven products. “We don’t do TV” said Susan Steitzer, vice president and general manager for the North America region. “We just give samples, let (the customer) experience it and decide for themself.”
The confident marketing method has triggered endorsements from such high profile customers as Jennifer Aniston, Ellen Barkin and George Clooney. According to Steitzer, the company’s marriage of cellular technology and plant properties is to thank. Together, they deliver 97 percent revitalization, which Steitzer says is noticeable upon application.
“Customers will see an immediate difference, a glow to the skin,” she said. “And full benefits come in two weeks.”
Cellcosmet and its masculine counterpart, Cellmen, claim to rebalance skin into recalling how it functioned before puberty, long days in the sun and aging took aim at it. The final benefit is referred to as wellness, which the essential oils produce by activating endorphins. It makes for a truly feel-good skin-care experience.
XAZMIN GARZA/REVIEWJOURNAL