RICH LOWRY: Thank you, WNBA phenom Caitlin Clark
I called a friend the other day, a fellow sports fan, to catch up, and we spent the first 20 minutes talking about women’s professional basketball. Neither of us had ever exhibited the slightest interest in the WNBA, but both of us had become Caitlin Clark fans.
There are transformational players who change the competitive balance in a league or change how the game is played, but it’s rare to come across players who lift an entire league on their shoulders.
There was much knowing chatter when Clark entered the WNBA that she was in for a rude awakening after her historic college career, that she wouldn’t look so special against the best women players in the world. And, yes, there was a period of adjustment. But as the WNBA regular season ends and the playoffs begin, we can say the Clark doubters have been proved categorically wrong.
Clark has had the best rookie season in WNBA history and turned everything she’s touched to ratings or attendance gold. For all the jealousy and even hostility she’s elicited from other WNBA players, Clark is doing them all a favor. The WNBA could have had an unlimited advertising and marketing budget and not produced anything like the results of simply putting “C squared” on the court.
With Clark, the everyday is extraordinary. For the final game of the regular season against the Fever, the unremarkable Washington Mystics moved the event to the NBA arena and drew 20,711 fans, the most for a game in WNBA history. The Mystics usually play in an arena with a capacity of 4,200. The Indiana Fever averaged 17,000 per home game and 15,000 on the road; both are more than any other team by a healthy margin.
When the team shows up in an opposing arena, often a lion’s share of the fans are rooting for Clark, not the home team. The Ion network, which broadcasts WNBA games, saw its ratings increase 133 percent from a year ago, to 670,000 per game. Notably, viewership among men age 25-54 increased 181 percent.
Clark finished the season tied for the seventh-most points per game and led the league in assists per game. She set rookie records for total points in a season, assists per game and 3-pointers made. She’s the only rookie ever with a triple-double — and she did it twice. She scored the second-most 3-pointers ever in a season, falling just short of the all-time record.
WNBA legend Sheryl Swoopes recently said that the Fever star wasn’t yet “dominating” the league. Perhaps, but Clark’s numbers match or eclipse those that Swoopes amassed in her MVP seasons. Swoopes, for instance, averaged 18.5 points, 3.3 assists and 4.9 rebounds per game in 2002. Clark averaged 19.5 points, 8.4 assists and 5.7 rebounds per game this year — and, again, she’s a rookie.
Clark is a fierce competitor on the court and a modest voice off it, constantly expressing — and showing — deep gratitude for her rock-star-like following. She’s a role model in every way for her fans. The Fever are making their first playoff appearance since 2016. They might be bounced quickly, but, after an incredible post-Olympic-break surge, who knows?
Regardless, for sports fans along for the thrilling ride and WNBA players and executives benefiting from the boost, the universal sentiment should be, “Thank you, Caitlin Clark.”
Rich Lowry is on Twitter @RichLowry.