Super Bowl ads: Eminem, Darth Vader, catering dogs
In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and Joan Rivers became a GoDaddy girl. But a pair of commercials by automakers took the early trophy for online buzz.
A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising’s big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.