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Raiders, Bengals deliver big ratings for NBC

Saturday’s AFC wild-card game between the Raiders and Bengals delivered in the ratings for NBC.

The game drew a total of 29 million viewers across all platforms, making it the most-watched late Saturday afternoon wild-card game since a 1999 matchup between the Cardinals and Cowboys.

It represented a 30 percent increase over the network’s coverage last year when 22.3 million people watched Tampa Bay play Washington.

Saturday’s game, which resulted in a 23-16 win for the Bengals, drew an average of 27.7 million viewers, which was 13 percent more than the Rams-Seahawks playoff game last season in the same time slot.

Cincinnati was the market with the highest ratings in the country for the game. Las Vegas ranked seventh.

Sunday’s Steelers-Chiefs contest on NBC was the most-watched prime-time game since the Super Bowl.

Contact Adam Hill at ahill@reviewjournal.com. Follow @AdamHillLVRJ on Twitter.