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Prudential Americana Group to take Berkshire Hathaway name

A table center piece as seen March 13 during a Prudential Americana Group brokers event at Encore. Prudential Americana Group CEO Mark Stark announced the the company's name will change to Berkshire Hathaway Home Services-Nevada Properties. (Jeff Scheid/Las Vegas Review-Journal)
Prudential Americana Group CEO Mark Stark speaks to a group of brokers at Encore, 3121 Las Vegas Blvd. South, on March 13. Stark announced the the company's name will change to Berkshire Hathaway Home Services-Nevada Properties. (Jeff Scheid/Las Vegas Review-Journal)
Prudential Americana Group CEO Mark Stark speaks to a group of brokers at Encore on March 13. Stark announced the the company's name will change to Berkshire Hathaway Home Services-Nevada Properties. (Jeff Scheid/Las Vegas Review-Journal)
A video image of billionaire investor Warren Buffet as seen March 13 during a Prudential Americana Group event at Encore. (Jeff Scheid/Las Vegas Review-Journal)
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By JENNIFER ROBISON LAS VEGAS REVIEW-JOURNAL
March 15, 2014 - 1:35 pm
 

One of the region’s largest residential real estate brokerages is taking on one of corporate America’s most famous names.

Prudential Americana Group, Realtors will rebrand its Nevada operation as Berkshire Hathaway Home Services-Nevada Properties. Its Arizona division will become Berkshire Hathaway Home Services-Arizona Properties.

The name changes take effect April 29.

CEO Mark Stark said in a company sales meeting Thursday morning that the rebranding will give the brokerage’s sales agents the benefits of identifying with one of the world’s “most incredible, respected and trusted companies.”

Berkshire Hathaway is headed by well-known investor Warren Buffett. Berkshire Hathaway bought the Prudential Real Estate brand in October 2012.

Prudential Americana Group, Realtors is the fourth-largest Prudential Real Estate franchise in the United States, with nearly 2,000 sales agents and staff in 20 offices across Nevada and Arizona.

Stark also announced Thursday that Prudential Americana Group, Realtors posted a brokerage record of $2.5 billion in sales volume in 2013.

Contact reporter Jennifer Robison at jrobison@reviewjournal.com or 702-380-4512. Follow @J_Robison1 on Twitter.

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