Henderson Hyundai Superstore selected as new Genesis dealership

Henderson Hyundai Superstore in Henderson recently was selected to be the first Hyundai Genesis brand dealer in the valley and one of few across the country.

Chosen because of its track record and excellent customer service, Henderson Hyundai Superstore will launch the Genesis brand to attract luxury car shoppers with a personalized and hassle-free customer experience.

The dealership will market seven models in its first five years taking aim at BMW, Lexus and Mercedes-Benz customers. Henderson Hyundai Superstore will launch an exclusive website and retain the current showroom-within-a-showroom strategy, where Genesis cars will be sold in separate areas of the dealership.

“We will showcase and sell the Genesis G80 and G90 models beginning in August,” said Frank Maione, owner of Henderson Hyundai Superstore. “We’re excited to be the first dealership in Southern Nevada to be able to offer our Hyundai customers a luxury option.”

As part of the Genesis showroom concept, Henderson Hyundai customers will receive personalized vehicle demonstrations from a Genesis-certified team of trained professionals. They also will be able to take advantage of a valet service administered by certified Genesis brand service advocates.

Genesis plans to launch six models by 2020, a point at which it could have sufficient cars and sales volume to entice dealers to build stand-alone facilities.

Henderson Hyundai Superstore is the No. 1 selling Hyundai dealer in Nevada. It is located at 460 N. Boulder Highway and is open for sales from 8 a.m. to 9 p.m. Monday through Saturday. Parts and service are open from 7 a.m. to 6 p.m. Monday through Friday and 7 a.m. to 4 p.m. Saturday. For additional information, call 702-799-9511.