Ex-Las Vegas marketing exec tapped for Connecticut casino

MASHANTUCKET, Conn. - Foxwoods Resort Casino has announced the appointment of a former Las Vegas marketing executive to develop advertising for the eastern Connecticut casino.

Foxwoods, owned by the Mashantucket Pequot Indian tribe, said Tuesday that it has appointed Robert O'Keefe as vice president of brand and advertising. He will develop advertising and other marketing and communications.

The casino credits O'Keefe for managing marketing departments at Las Vegas resorts and guiding the brand strategy for the city.