Sportswear brand opens first store on Las Vegas Strip
The first storefront opened at the anticipated Strip retail, dining and entertainment center BLVD Las Vegas.
Athletic wear brand Puma celebrated its grand opening on Thursday in the midst of the Formula One Las Vegas Grand Prix, becoming the first storefront to open at the BLVD mixed-use development. The storefront, at 3755 Las Vegas Boulevard South, will be Puma’s second flagship store in North America.
The new, three-story, 25,000 square feet retail space includes a professional F1 simulator, interactive arcade, a customization studio with direct to garment printing and exclusive Las Vegas-inspired apparel. Additionally, the store will carry the brand’s latest sportswear styles from golf to motorsport, with collections from brand ambassadors and athletes.
Puma chose to open during the Las Vegas Grand Prix because of its longstanding relationship with F1, working with teams as an official partner and creating merchandise for the motorsport, the company said. Recently, Puma announced its multiyear partnership with the Aston Martin Aramco F1 team to design its gear.
“Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially with the city buzzing for the F1 race,” said Bob Philion, president of Puma North America. “Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion.”
BLVD has yet to open the entirety of the 400,000-square-foot development, with hopes for a grand opening event in 2025, according to Michael Hirschfeld, who heads the leasing team for the project. Other retailers planned for the development include H&M, Adidas and In-N-Out.
Contact Emerson Drewes at edrewes@reviewjournal.com. Follow @EmersonDrewes on X.
