Interactive technology being used to show flight information at Las Vegas conference

Interactive technology that the Las Vegas Convention and Visitors Authority uses in presentations at trade shows for meeting planners is being used this week at Routes America in Las Vegas to show participants how many flights on which airlines fly nonstop to McCarran International Airport.

The Vegas Interactive technology, which took 6½ months to develop, provides 120 touchscreen “hot spots” on a visual image of the Strip in a 6-by-4-foot, eight-screen format.

Touching a hot spot — Caesars Palace, for example — produces a separate breakout screen listing details on rooms, dining, convention and event space and attractions at the property.

The technology is an eye-catching display providing information in a newer way than traditional brochures and related information. In addition, the boards capture the number of information requests by property, which helps Las Vegas properties market their attractions.

The board includes 4,000 pieces of content, including 360-degree video, time-lapse photography and still images.

In addition to the big screen on display, booth personnel are equipped with tablets that have the same touch-screen technology.

The new technology and its software were part of a $1 million overhaul of the LVCVA’s trade-show booth presentation. The interactive software cost $247,851 to develop.

The interactive board, which debuted at the Imex America trade show in Las Vegas in October, is now at the three-day Routes America 2017 conference at Aria that concludes Thursday. The board also was shown at the World Travel Market show in London in early November and the German International Tourism Bourse in Barcelona in late November.

The interactive routes display shows the competitive landscape of the 157 air routes to Las Vegas by airline and number of flights. Through Google, it constantly updates to reflect airline schedule changes.

Because of the large number of properties in their Southern Nevada portfolios, MGM Resorts International and its 13 hot-spot links have received 25 percent of the interaction in more than 4,500 sessions, while Caesars Entertainment and its nine hot spots received 14 percent of the views. Downtown Las Vegas, with 19 hot spots, received 5.2 percent of the views.

New attractions and experiences ranked well. Helicopter tours, for example, with the ability to present a 360-degree view in a video ranked highly.

Contact Richard N. Velotta at rvelotta@reviewjournal.com or 702-477-3893. Follow @RickVelotta on Twitter.