Jet reinvents itself for new house music night

This has been the year of the "redesign" in the world of Las Vegas nightclubs.

It seems like every second you turn around, some major venue is shutting its doors and giving its spot a face-lift, a complete overhaul and new name in hopes of rejuvenating the existing club or lounge.

Well, Jet nightclub is jumping on the bandwagon, albeit in a slightly different fashion. The Light Group's mother ship is making a small change, but one that could lead to total Monday night domination for weeks to come.

Jet's new weekly specialty night starts Monday with "3400," a fresh, new destination that will create a unique place for house music lovers to mingle and party.

The club, located at The Mirage, will hold "3400" in what was formally the rock/hip-hop room in the back right of the venue behind the elevated DJ booth area.

To make this happen, the rock room underwent a major overhaul, according to Alex Acuna, the director of public relations for Light Group.

"We added a brand new lighting and sound system, added an elevated DJ booth, a new door for easier access to the restrooms and turned all the tables into U-shape booths," Acuna said.

Aside from the physical changes, Acuna said the entire mood inside "3400" is going to be different. He said the crowds should expect a variation of house music from groovy, acid, tech, tribal and progressive.

"The party is something you would find similar to something in Miami at (clubs such as) Bed or Mokai, where the vibe is very intimate yet the energy is very high," Acuna said. "We hired an event production company to decorate the room to complement the vibe."

Little additions to the room include hanging lanterns, gobos with "3400" signage and some faux foliage to generate some extra, special flavor inside the room.

The DJ lineup will feature some of the best house DJs the city has to offer, including Chris Garcia, Eddie McDonald and Faarsheed, who's arguably one of the finest house DJs in the country.

Similar to Body English's Parlor, the private house music room inside the Hard Rock Hotel nightclub, "3400" will be one tough spot to get into once you're inside Jet. The room holds around 150 people, making entrance into the area tougher than getting a drink at one of the bars on a typically swamped Monday night at Jet.

The Light Group is making a solid move bringing "3400" into the mix at one of Vegas' top nightclubs. Look for some big names and major events to occur at the city's newest house music destination in the weeks to come.

DJ Vice to spin at Pure: DJ Vice will bring his game to the turntables tonight at Pure nightclub, spinning a guest spot alongside resident DJ Hollywood.

DJ Vice will be gearing up for his new residency at Pure Management Group's new venue, LAX, which celebrates its grand opening Aug. 31 at the Luxor. He will share residency duties at LAX with DJ AM, who's an investor in the venue.

Jeremy Pond is the celebrity writer for the Las Vegas Review-Journal and Vegas Confidential. His column appears Fridays in Neon and online at www.reviewjournal.com and www.normclarke.com. He can be reached at 383-0298 or via e-mail at jpond@reviewjournal.com.