Macy’s launches Martha Stewart Collection
Macy's recently launched its exclusive Martha Stewart Collection.
Available at all of Macy's full-line department stores across the country, the collection is the largest brand rollout in the retailer's history and offers a broad assortment of bed, bath, entertaining and cooking products inspired by Stewart's personal collections and favorite things.
"The new Martha Stewart Collection will take Macy's home assortment to a whole new level of interest and relevance for our customer -- supported by an editorial voice that is one of the world's most-recognized authorities on home decorating and entertaining," said Tim Adams, chairman and chief executive officer of Macy's Home Store. "In the spirit of Martha's own love of collecting, the new product at Macy's is the most authentic expression of the Martha Stewart perspective, articulated throughout the collection with personal inspirations like design references from her antique linen collection to new interpretations of faux bois. The Martha Stewart Collection at Macy's is truly the content of her magazine and the original Martha by Mail catalog come to life in our stores."
The collection encompasses a broad range of home goods, including bed and bath textiles, housewares, casual dinnerware, flatware, glassware, cookware, holiday decorating and trim items, all developed exclusively for the retailer.
"The Martha Stewart Collection at Macy's is inspired by my own collections," said Martha Stewart. "From antiques to my unique holiday treasures, we've created versions of the things I love in my own home, of special pieces and designs I've collected from around the world."
Macy's stores also will carry Martha Stewart Collection home-furnishing products, special occasions merchandise, bridal registry items and books. The line also offers holiday-specific food preparation pieces like cookie cutters, cake stencils and decorating kits that expand the retailer into new categories.
"The Martha Stewart Collection at Macy's is the realization of Martha's distinct editorial voice -- the ideas you've come to expect from her translated to a lifestyle story on our selling floor," Adams said.
Martha Stewart Collection "shops" will be prominently positioned within each respective department. In "The Cellar," for example, cooks' tools will be merchandised together with a wall of tools and kitchen accessories. In decorative housewares, the collection's casual dinnerware, glassware, flatware and oven-to-table products will be mixed and stacked on display tables or presented on fixtures that replicate those in Stewart's home and television studio set.
"The Martha Stewart Collection at Macy's has a pure Martha tone," Adams said. "It's the intersection of her unique perspective on color, classic style and collecting inspirations that make this brand so special. And it's these same characteristics that will add real lift and differentiation to our stores."
Among the products to be featured are:
Bed and bath textiles
* Patterns inspired by Stewart's favorite things, including Faux Bois (false wood), Coral Spray, Maidenhair Fern and Trousseau, that coordinate across bedding, bath and decorative housewares categories.
* Coordinated collections that make it simple to create a beautifully appointed bedroom, including 24-piece "Well-Decorated Bedroom" sets (complete bedding and window treatments); 10-piece "Well-Decorated Bed" sets (comforter, sheet set, shams); six-piece comforter sets; and three-piece quilt sets (quilt and two shams).
* Sheets in 12 colors and 360-thread-count pima cotton that coordinate with the bedding designs, as well as sheets that coordinate with signature patterns and a collection of luxury linens.
* An expanded flannel assortment that encompasses classic, novelty (Snowy Village, Flurry) and luxury styles.
* A fine linens collection, including a white Trousseau pattern bed inspired by Stewart's antique linens that she collected from 19th-century European wedding trousseaus.
* Faux bois printed down, down-alternative and synthetic comforters and pillow sets.
* High-quality, extra-absorbent Egyptian cotton and low-twist cotton terry towels and coordinating bath rugs.
* Bath accessories in five coordinating patterns, each with a special accent, like a water decanter or votive to complement the standard pieces.
* Shower curtains that coordinate with the bedding designs.
Food preparation
* Wall of cooks' tools color-coded by Stewart's picks of "Must Haves" and "Have You Tried?" products.
* Cookware sets and open-stock items in stainless steel, enameled and preseasoned cast iron and nonstick aluminum.
* Traditional bakeware -- cake pans, muffin pans, cookie sheets and loaf pans -- as well as specialty items like a 52-piece cake-decorating kit and a cake-decorating turntable. Bakeware products are available in professional-grade aluminized steel, nonstick and silicone.
* Cutlery in a 20-piece set and cutting boards in a variety of materials and shapes, including novelty profiles such as a rooster and fish.
* An assortment of spice racks including Stewart's favorite wooden four-shelf spice rack with 18 aluminum tins.
* A complete assortment of cooking preparation items including mixing bowls, colanders, ceramic bowls and recipe box.
* Canister and canister sets, along with other storage items like a flatware tray, dish rack and paper towel holder.
* Kitchen towels and dishcloths in classic styles as well as novelty towels inspired by Martha's vintage collection.
Dinnerware and glassware
* A whiteware collection of dinnerware in a lightweight, fine-bodied porcelain comes in wide-rim (Kensington) and narrow-rim (Montmartre) styles, designed to be mixed, matched and stacked. Complementary serveware is also available.
* Whiteware oven-to-table assortment with a fluted design in a variety of shapes, including soufflé, quiche, ramekin, gratin dish, lasagna, pie dish and mixing bowls.
* The Lorraine stenciled collection, inspired by vintage French café au lait bowls, comes in four patterns of Iris and Seaglass ornamentation on ironstone.
* Iconic wireware accessories include a tree with ironstone cups, two-tier plate stand, tray and breadbasket.
* Service-for-four dinnerware sets in Basketweave, Maple Leaf, Gold Band and Platinum Band patterns.
* Flatware patterned after antique samples and references offers service for four, eight and 12.
* Classic glassware in sets of four are available in six styles: white wine, red wine, champagne flute, highball, martini and double old-fashioned.
* Stewart's favorite Hadley glass -- a popular item from her mail-order catalog -- along with two other styles: Waterman (classic) and Pierrepont (red).
Special occasions
The assortment offers rotating seasonal- and holiday-inspired items that make creating extraordinary moments fun and easy.
* The birthday offering includes cake pans, cake-decorating kit, cake stencils, candles, sanding sugars, number and alphabet cookie cutters, cake turntable, and chocolate, white and lemon cake and sugar cookie mixes.
* The Halloween assortment includes a ready-to-decorate gingerbread spooky mansion, a pumpkin carving set, cookie cutters, sanding sugars, sprinkles, marshmallow-making kit, cake stencils, silicone pumpkin cake mold and pumpkin spice cake and gingerbread cookie mixes. A party kit provides everything for a coordinated Halloween-themed event, including garland, treat bags and cupcake toppers.
* The holiday offering includes a ready-to-decorate gingerbread cottage, snowflake cookie cutters, sanding sugars, sprinkles, cake stencils, chocolate tree mold, silicone igloo cake mold and mixes for noel nut balls and double chocolate and kitchen sink cookies.
Holiday trim
* Four holiday themes, with inspirations from 1940s' homespun vintage to the wondrous world of freshly fallen snow, each include a collection of ornaments, garland, stockings, snow globes, tree skirts and more.
* Kugels, German for balls, were first used in the mid-1800s as tree decorations. For the 100th anniversary of the Great Tree in Chicago, Stewart has revived the kugel this season in an array of vibrant colors. Kugels will be available as tree ornaments and oversized decorative accents in select stores.
