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Aces All-Star signs groundbreaking endorsement deal

Updated August 16, 2022 - 1:14 pm

Aces All-Star A’ja Wilson is coming to stores nationwide.

Wilson and Ruffles, the official chip sponsor of the WNBA, announced a partnership Monday on social media. The 2020 MVP is the first professional female athlete to sign with the brand, which also has endorsement deals with NBA stars like Jayson Tatum and LeBron James.

The Aces star has a multi-year deal with Ruffles, beginning with the launch of the new Ruffles Ridge Twists, which will come in two flavors: double cheddar and smoky BBQ. The latter is considered Wilson’s signature flavor, which was inspired by her South Carolina upbringing.

Contact reporter Andy Yamashita at ayamashita@reviewjournal.com. Follow @ANYamashita on Twitter.

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