Cleveland Browns to unveil new logo, uniforms in April

The only NFL team without a logo on its helmet is about to undergo a radical change with how players look on game day.

The Cleveland Browns said Tuesday they will unveil the much anticipated new look at a special event on April 14. Team president Alec Scheiner said the team’s goal is to “honor tradition and provide a modern edge.”

“We’re excited about (the new uniforms),” Scheiner told the Cleveland Plain Dealer. “What’s important is we push ourselves forward, match the energy and forward-thinking of the city, but link to our tradition and respect our tradition which is an incredible tradition.”

The new logo, features “subtle” changes, but the uniform will make “dramatic splash.”

Even the famous “Dawg Pound” will have a new look.

Scheiner estimated he saw more than 100 designs before settling on a smirking “Swagger.”