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NFL, Twitter multi-year partnership will bring fans more official content

Jan 23, 2015; Glendale, AZ, USA; General view of NFL shield logo at midfield of University of Phoenix Stadium in advance of Super Bowl XLIX between the Seattle Seahawks and the New England Patriots. (Kirby Lee/USA Today Sports)
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Reuters
August 10, 2015 - 12:02 pm
 

The National Football League said it signed a multi-year partnership with microblogging site Twitter Inc to deliver video and other content to NFL fans on a daily basis.

Content, including in-game highlights from pre-season through Super Bowl 50, will be distributed across Twitter from the start of the 2015 season, the NFL said in a press release.

The partnership expands on the NFL's existing partnership with Twitter since 2013, and Twitter users will now have access to more official NFL content than in the past.

Twitter's shares rose 4 percent to $28.11 in early trading. 

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