Branded masks being sold as merchandise – VIDEO
 
Branded masks being sold as merchandise – VIDEO

While face masks, and rules requiring customers to wear them, have become divisive political issues for certain businesses, several local restaurants have embraced them as marketing opportunities. “I’m a big believer in branding and marketing,” explains Sparrow + Wolf’s chef and owner Brian Howard, who quickly sold out of his first shipment of 200 branded face masks. “If I can have somebody support our brand and showcase it, then there’s an opportunity there.”