Mystery billboard in the desert a guide to pizza-related prizes
Longtime Las Vegans are used to finding surprises in the desert, but usually they’re not as pleasant as this.
Out near the shuttered Bonnie Springs Old West attraction, off Red Rock Canyon/Blue Diamond Road near Spring Mountain Ranch State Park, is a billboard bearing a cryptic code. As it turns out, the billboard was erected by Little Caesars pizza company, which is using it to promote the return of its pretzel crust pizza.
The pizza went on sale Monday — at $6, for a limited time — but to build interest, the company erected the sign with the code 5ZDX84. If you go to unlockpretzelcrust.com, you might claim a pretzel-crust-themed prize. As of Tuesday afternoon there were prizes still available, including flip-flops, neckties and backpacks, but time is running out.
Seems like Little Caesars missed the boat by not putting the sign near Area 51.
Contact Heidi Knapp Rinella at Hrinella@reviewjournal.com. Follow @HKRinella on Twitter.
