Henderson City Council OKs $2 million marketing pact
The Henderson City Council on Tuesday unanimously approved a contract that could pay a marketing firm nearly $2 million to push the city’s positives.
Mayor Debra March was absent and did not vote.
City officials hope the four-year agreement with the Reno-based Abbi Agency will make Henderson stand out from regional competitors like Southern California, Phoenix, Salt Lake City and Denver, city spokesman David Cherry said.
“This will be the first time that Economic Development has this type of a sustained campaign that will be focused on highlighting why businesses should be locating in Henderson,” Cherry said in an email.
Under the contract, the agency would create three logos and taglines, marketing and communication plans and support city staff in working with the media.
The contract expires Dec. 31, 2021, although the city can extend it up to four years.
While the city has a public affairs department of 29 people, Cherry said more than half have no role in marketing.
The city so far employs a marketing manager, senior marketing information officer, marketing information officer, sales and marketing specialist, public relations coordinator, visual communications technician and five graphic designers.
Contact Sandy Lopez at slopez@reviewjournal.com or 702-383-4686. Follow @JournalismSandy on Twitter.
The city of Henderson has dedicated up to $500,000 per calendar year for its economic development efforts. The proposed fee schedule may be subject to change.
Calendar year 2018
Monthly costs: $107,000
Marketing plan: $40,000
Branding & messaging: $69,000
Creative: $193,000
Digital development: $61,000
Public relations: $15,100
Media buy: $12,000
Hard costs: $2,900
Total: $500,000
Calendar year 2019
Monthly costs: $240,000
Creative development: $39,500
Digital development: $42,000
Public relations: $80,000
Hard costs: $98,300
Total: $499,800
Calendar year 2020
Monthly costs: $240,000
Creative development: $93,500
Digital development: $21,000
Public relations: $67,000
Hard Costs: $77,300
Total: $498,800
Calendar year 2021
Monthly costs: $240,000
Creative development: $111,000
Digital development: $15,000
Public relations: $49,000
Hard costs: $85,000
Total: $500,000
